This post has been sitting in my drafts since ( Last edited by Sasy Scarborough on March 30, 2010 at 12:33 pm ) and the subject keeps coming up in one way or another. So I finally put all the pieces together and hope it makes sense.
You have decided to open a business in SL and you want to start creating as soon as possible. That is great, but one of the most important things you will need is a name. You may think that you can worry about that later, but as so much is based off the name, and so much has to include the name, it is a good idea to try to start with that as early on as you can.
Naming your store/business :
Coming up with a name is not a joke, you do need to take the name seriously as it is as much of a lure to your customer as your product is.
Do not settle on just one name, as you may find that a change is needed. Make sure that the name is easy to understand in text and voice, that there is no confusion over how it should be spelled when searching for it. Also you need to make sure that it doesn’t sound too closely like another in voice.
Work out in advance an abbreviation of your name, or what customers will break it down into – because we all know that can happen. If the abbreviation of your store name is also way too close to another, don’t go there.
Take your name on the road : By this I mean search everywhere for it – one of my absolute pet peeves are those that use the name of other well established businesses and think it doesn’t matter. It does matter! there are stores I will never give my money, because I cannot bring myself to give it to people who do not respect the hard work of others. I am not the only one that thinks that way, so do as much as you can to ensure you start off on the right foot.